SaaS affiliate program examples

Affiliate program benchmarks for SaaS teams

Editorial pages for operators researching how notable SaaS companies structure partner acquisition. Use them to compare category fit, attribution questions and the checks to make before promoting any program.

Editorial benchmarks

These are not official merchant listings. Each page summarizes what a SaaS operator or affiliate should verify before joining, comparing or launching a similar program.

Editorial benchmark

Developer tools

Notion

A workspace and knowledge-base benchmark for creators researching Notion affiliate program intent.

Commercial model
Productivity partner terms to verify with the official source
Attribution
Attribution window and template-led conversions to confirm
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Editorial benchmark

CRM

Pipedrive

A CRM affiliate program benchmark for sales consultants, RevOps creators and founder-led SaaS audiences.

Commercial model
CRM partner terms and qualified-account rules to verify
Attribution
CRM attribution window, trial-to-paid timing and refund policy to confirm
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Editorial benchmark

Marketing automation

Typeform

A form and survey affiliate program benchmark for creators driving lead-generation and research use cases.

Commercial model
Lead-capture partner terms to verify with the official source
Attribution
Attribution window for trials, forms and workspace upgrades to confirm
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Editorial benchmark

Developer tools

Miro

A collaboration software affiliate program benchmark for facilitators and product teams.

Commercial model
Collaboration partner terms and team-conversion rules to verify
Attribution
Attribution window for workshop-led trials and team upgrades to confirm
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Editorial benchmark

Analytics

Hotjar

A product analytics affiliate program benchmark for CRO, UX research and website optimization audiences.

Commercial model
Analytics partner terms and qualified signup rules to verify
Attribution
Attribution window for trial, activation and paid upgrade events to confirm
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Editorial benchmark

Marketing automation

Brevo

A marketing automation affiliate program benchmark for email consultants and EU SaaS operators.

Commercial model
Marketing automation partner terms to verify
Attribution
Attribution window for free-to-paid email automation conversions to confirm
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Editorial benchmark

Support

Aircall

A cloud phone affiliate program benchmark for sales and support operations partners.

Commercial model
Support and sales telephony partner terms to verify
Attribution
Attribution window for demos, trials and multi-seat plans to confirm
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Editorial benchmark

Billing

Qonto

A finance-stack affiliate program benchmark for founders, accountants and SaaS operations advisors.

Commercial model
Finance partner terms and country eligibility to verify
Attribution
Attribution window for account opening and activation milestones to confirm
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Editorial benchmark

Billing

Pennylane

An accounting software affiliate program benchmark for accountants and finance advisors.

Commercial model
Accounting partner terms and advisor eligibility to verify
Attribution
Attribution rules for demos, firm referrals and account activation to confirm
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Editorial benchmark

Billing

Spendesk

A spend-management affiliate program benchmark for finance operations and controller audiences.

Commercial model
Spend-management partner terms and sales-qualified lead rules to verify
Attribution
Attribution window for demo-request and opportunity milestones to confirm
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Editorial benchmark

Marketing automation

lemlist

A sales engagement affiliate program benchmark for outbound educators and agency operators.

Commercial model
Sales engagement partner terms and anti-spam rules to verify
Attribution
Attribution window for trial-to-paid outbound workflows to confirm
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Editorial benchmark

Support

Crisp

A customer messaging affiliate program benchmark for support consultants and SaaS operators.

Commercial model
Support software partner terms to verify
Attribution
Attribution rules for workspace setup, activation and paid plan upgrades to confirm
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Editorial benchmark

Analytics

Contentsquare

A digital experience analytics affiliate program benchmark for enterprise UX and CRO audiences.

Commercial model
Enterprise analytics referral or partner terms to verify
Attribution
Attribution rules for demo-led enterprise opportunities to confirm
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Editorial benchmark

Billing

PrestaShop

An ecommerce software affiliate program benchmark for agencies and merchant-growth educators.

Commercial model
Ecommerce platform partner terms and module rules to verify
Attribution
Attribution window for merchant signup, module purchase or partner lead to confirm
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Editorial benchmark

Analytics

PostHog

A product analytics affiliate program benchmark for developer-led growth and data teams.

Commercial model
Developer analytics referral or partner terms to verify
Attribution
Attribution rules for self-serve activation and usage-based expansion to confirm
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Launching a SaaS affiliate program?

RefCampaign helps recurring SaaS teams track Stripe payments, refunds, attribution windows and partner payouts without spreadsheets.

See the SaaS playbook