RefCampaign - Affiliate program management platform

Affiliate ROI Calculator for SaaS

Model subscription revenue, recurring commissions and break-even before you launch

Use this free SaaS affiliate ROI calculator to estimate attributed revenue, commission cost, refund impact, net profit and the number of customers needed to break even.

Your Information

Enter your current data to get a personalized estimate

Number of visitors that your affiliates can generate per month

Percentage of visitors who will click on affiliate links

Percentage of referred visitors who start a trial, signup, or checkout

Percentage of attributed trials or signups that become paying customers

Average monthly revenue per attributed customer

Number of months where affiliate revenue is commissionable

Percentage of commission paid to affiliates

Share of attributed revenue expected to be refunded, cancelled, or clawed back

Platform costs, management, marketing, etc.

Payment processing, customer service, etc.

The formulas behind the estimate

The calculator treats affiliate traffic as a SaaS funnel, not a one-off checkout. Trial conversion, recurring commission duration and refund rate all change the economics.

Attributed customers

Monthly traffic x click rate x conversion rate x trial-to-paid rate.

Attributed revenue

Attributed customers x ARPA or monthly order value x recurring commission months x (1 - refund rate).

Total cost

Affiliate commission + fixed program costs + variable processing or support costs.

Break-even

Fixed costs divided by contribution per attributed customer after commission and variable costs.

Example SaaS scenario

A founder-led SaaS at €99/month can model a 12-month recurring commission before recruiting partners.

  • 10,000 affiliate visitors/month
  • 3% visitor-to-trial conversion
  • 60% trial-to-paid rate
  • 15% commission for 12 months
  • 5% refund or clawback rate
  • €500 fixed monthly program cost

Tips to Optimize Your ROI

Choose quality affiliates

Focus on affiliates who really know your target audience rather than those with large followings.

Optimize your commissions

Test different commission rates to find the balance between attractiveness and profitability.

Provide quality resources

Banners, product sheets, tutorials... Help your affiliates sell better.

Track and analyze

Monitor your metrics regularly and adjust your strategy based on performance.

Ready to launch your affiliate program?

Set up your tracking in 5 minutes with RefCampaign

5-minute setup
Native Stripe integration
Automated payouts
Real-time tracking
Launch this ROI scenario

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Frequently Asked Questions

How accurate is this calculator?
This calculator provides estimates based on the data you enter. Actual results may vary depending on many factors such as your market, competition, seasonality, etc. Use these figures as a starting point for your decisions.
What commission rate should I choose?
Commission rates typically range from 10% to 30% depending on your industry and margins. For SaaS, 20-25% is common. For e-commerce, 5-15% is more typical. The key is finding the balance between attractiveness for affiliates and profitability for you.
How do I find affiliates for my program?
You can start by contacting influencers in your niche, partners, satisfied customers, or use affiliate platforms. RefCampaign also helps you identify and recruit quality affiliates.
What costs should I include in fixed costs?
Include platform costs (like RefCampaign), management time, marketing materials creation, customer support, and any other costs not directly related to sales volume.
When will I see results?
First results can appear within a few weeks, but it typically takes 3-6 months to fully optimize an affiliate program and see significant results. Success depends on your niche, the quality of your affiliates, and the effort you put into management.