Definition
A qualified referral is a lead, trial, demo or customer that satisfies the merchant's rules for partner credit. Qualification can depend on company profile, geography, source quality, sales acceptance or payment status.
B2B SaaS context
Sales-led SaaS teams often need qualification to avoid paying for unfit accounts, duplicate contacts or traffic that cannot buy. The rule should be objective enough for partners to understand before they promote.
Operator note
Document qualification criteria in the partner terms and keep rejection reasons visible in the partner portal when an application or lead is declined.