Definition
An attribution window sets the maximum delay between a partner touchpoint and the conversion that can be credited. It can apply to clicks, coupons, leads, demos or backend payment events.
B2B SaaS context
B2B SaaS attribution windows must account for longer consideration cycles and multiple stakeholders. A 90-day rule may fit self-serve trials, while enterprise referrals may need sales-accepted lead rules instead.
Operator note
Clarify which event starts the window, which event closes it, and how conflicts are resolved when multiple affiliates touch the same buyer.