Definition
A non-human click is traffic that should not influence affiliate performance or attribution because it does not represent a genuine prospect. Sources include bots, link scanners, automated previews and deliberate abuse.
B2B SaaS context
B2B SaaS programs with low conversion volume can be distorted by a small amount of invalid traffic. Filtering non-human clicks makes EPC, conversion rate and partner quality metrics more reliable.
Operator note
Separate redirect behavior from tracking acceptance, keep audit signals for review and avoid penalizing partners for security scanners that click links before recipients do.