Definition
Two-way sync keeps affiliate attribution, customer lifecycle status and billing data aligned across systems. Updates can move from the affiliate platform to the CRM and from billing events back to commissions.
B2B SaaS context
Recurring SaaS programs often need sales, finance and partner teams to see the same account state. Two-way sync reduces manual reconciliation when trials convert, subscriptions change or payouts are approved.
Operator note
Define the source of truth for each field and add conflict rules so retries or manual edits do not overwrite verified attribution.