Definition
Affiliate net revenue retention compares recurring revenue from affiliate-sourced customers after upgrades, downgrades, churn and expansion. It asks whether partner traffic creates durable revenue, not just initial signups.
B2B SaaS context
A SaaS affiliate program can look healthy on first-month conversions while quietly underperforming on retention. NRR by affiliate helps identify partners whose audience matches the product's long-term buyer profile.
Operator note
Track affiliate attribution on the customer record and report cohorts by start month, partner and revenue movement so commissions can be evaluated against net retained revenue.